Process

Process

Every opportunity and client is unique, but the following steps have shown the highest correlation with success to date

1. Discover

Our first and foremost priority is what our client wants; we listen to you very carefully. Meaningful results are derived from clear communication and a deep understanding of the client’s business situation. We then study your customers’ requirements; paying special attention not only to what they say, but what they do and what motivates them. Creative Next at passionate observers of how real-life users interact with products and websites.

  • Website Usage Analysis
  • Inventory of Usability Issues
  • User Personas Development
  • Competitive Research

2. Plan

Every successful project requires thorough planning. Most likely your project has many important business goals, with various levels of priorities and difficulties. Creative Next has been the central planning and product definition hub for clients located in USA, UK, Malaysia, Australia, South Africa and Pakistan, to name just a few. We’ll carefully study your design; workout the technical and content constraints, and help you position everything into an actionable roadmap that can guide the design process.

  • Goal prioritization
  • Project Vision & Roadmap
  • Content Brief
  • Feasibility Studies

3. Invent

First, we listen to you. Successful engagements always involve clear communication and a deep understanding of the client’s business situation. Then we study your customers, paying special attention not only to what they say, but what they do and where they click. Our designers are passionate observers of how real-life users interact with products and websites.

  • Workflow & Conceptual Design
  • Prototypes & User Tests
  • Graphic Design
  • Mock up Design

4. Build

Depending on the client’s level of technical expertise and resources, our involvement in development can be minimal or comprehensive. In all cases, Creative Next’ delivers distinctively detailed and clear designs and specifications, and provides continuous support for development. Creative Next’ technical capabilities include client and server-side development, e-commerce, content management systems, and CRM.

  • Client-Side Development
  • Integration with 3rd party system
  • Support for development
  • Testing & Finalization
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